Our journey to a more sustainable tomorrow

We don‘t see sustainability as a trend, we see it as a necessity – and not just since yesterday. In our activities, we strive for a balance between the economical and ecological dimension and our social responsibility.

Washing machine with detergent compartment open and laundry folded on the work surface.

White, valuable, recompound: V-ZUG relies on premium recyclate from HolyPoly

V-ZUG is using HolyPoly’s #NewWhite recycled ABS for the screens of its appliances. In doing so, the company is not only strengthening its supply chains, but also establishing a genuine material cycle.

Floating spare parts between two hands, depicting precision and sustainability.

Closing the Circle: Shaping a sustainable future together

Today, most electronic appliance manufacturers follow a linear model. By teaming up with researchers, suppliers, business and technology partners, recycling companies, and customers themselves, V-ZUG has been developing a new business model, in which appliances and their components are kept in a circular flow for as long as possible.

From linear to circular: The art of repurposing

V-ZUG’s Repurpose collection reflects its commitment to circular economy principles. the Adora Pouf and Table are made from used washing machine drums, refined with Swiss wood and upholstery. A tangible example, discussed with Marcel Niederberger and Daniel Frost.

Man reaches into a wooden box with electric motors

Materials for a circular economy: building sustainability step by step

V-ZUG is committed to reducing its environmental footprint by enhancing component recyclability. The 2024 "Materials for a Circular Economy" project focuses on eco-friendly materials and improved recycling. Initiatives like green steel and recyclable plastics highlight V-ZUG's dedication to sustainable production.

"Head – heart – hand": Our path towards greater inclusion and diversity

V-ZUG embraces diverse backgrounds, traditions, and a mix of generations and genders, fostering an inclusive environment. Despite industrial challenges in female representation, V-ZUG's "Head – heart – hand" concept aims to achieve ambitious inclusion and diversity goals by 2030.

Design for circularity: when old washing machines find a new purpose

What if yesterday’s washing machine could become tomorrow’s designer item? At V-ZUG, we believe that good design doesn’t end with a product’s first life. With our Repurpose products, we explore how circular thinking can shape the future – transforming components from decommissioned washing machines into timeless pieces of furniture.